Tag Archives: Emc World

EMC World 2009: Reflections from the Momentum conference

A very hectic week has passed by and EMC World 2009 is over. Just as I did last year I felt like reflecting a about the conference.

First of all many thanks to EMC for listening us and improving a lot of things from the last year. I have been to EMC World 07 and 08 and during both these occasions I felt a little lost as a Documentum customer among all these storage and virtualisation people. Back then I heard people referring with love to past Momentum conferences where the sense of community was there. In November 08 I had the chance to go to Momemtum in Prague as a speaker and it was actually a bit different from EMC World. Suddenly all the focus was on Documentum.

Things well done

So the establishment of a Content Management & Archiving (CMA) Community was just what we all needed. We all got yellow ribbons with text “Momentum” to attach to our badges which made us all much more visible to each other. We got all the sessions in the same area which meant no more running around and the chance to bump into people with those ribbons. Intead of having a very thick catalogue with all sessions merged together into a giant schedule we got our own CMA Show Guide which was really easy to use and made life much easier to me. Next to all the sessions we had a beautiful  Momentum Lounge which was manned all day around. You could even meet CMA executives for drinks after sessions on Wednesday and Thursday. It had nice sofas and chairs togeter with soft red lighting which made it quite cosy. In the solutions exhibitions all CMA Booths were gathered in the same area with a separate graphic profile then the rest of the EMC booths. Around the CMA booth you found all the CMA partners co-located. Finally we had our own CMA Party on Monday evening which was well attended as far I saw. In addition to that we finally seem to have a working online community both for Documentum and XML Technologies.

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There was also a great thing to create a Blogger’s lounge where all people who blogged and Twittered could register. Outside the lounge there was a large screen displaying what we all were saying more or less live. And the Vanilla Latte served there was a life saver! On Tuesday their Barista started making mine as soon as I passed the entrance 🙂 What a service! I think EMC actually made social media into a working business tool here. Really something to build on. If you have not done it search for #emcworld on Twitter to see what it was all about.

I attened one Product Advisory Forum (PAF) around the new Enterprise Search Server (ESS) and that was a great experience. Ed Bueche and Aamir Farooq did a great job to inspire great discussions between us customers and the engineering team. I attended PAFs in Prague as well and those were also a great part of the conference.

We had access to wireless internet all around the conference area and that is vital for a conference like this. Especially for us who Blog and Tweet!

Things to improve

First of all EMC is a company which has a payoff saying “Where Information Lives” and touts itself as an information infrastructure company. I assume that all means digital information and is it something we Documentum people care about then it is information management. Then it does make a lot of sense taking notes and searching the web on a laptop computer during sessions. After all we are IT-nerds 🙂 Please get us some rooms with sufficient number of power outlets!

Why not even extend it further and use your own technology to integrate Tweets, Blog posts with the conference schedule so we more or less can interact live around sessions. It would even make sense for me at least to being able to register that I am attending a conference (voluntary of course) using the online profile community that alre which would make it even easier

There seem to be fewer sessions in general and especially I believe the number of developer oriented ones have become significantly fewer. I am not a coder myself so I actually think it makes sense to have sessions focused on people writing code and other with different advancement levels for us focusing on architectures, features and business cases. Another thing I noted is that there are no call for papers to EMC World the same way it works for Momentum (Europe). I think use cases from customers are an important part of the conference and it would be great to find a way to get them back in.

Please also have a look at what Word of Pie had to say about this year’s conference.

See you next year in Boston!

EMC World 2009: What is new with Digital Asset Management

Media Work Space
Controlled release in June 30th targetted at internal use at EMC Marketing, General Availability will come later this year. Still licensed with DAM. The new release will support Images, Presentation, Audio and video.

It will introduce a new gridless view which lists all objects as list with columns for attributs. Gridless view also can can show thumbnails at the left end of each line. There will also be a storyboard view much like the one existing in today’s Digital Asset Manager.

MWS will now have support for comments – which can interact with CenterStage comments.

Personalised Dashboard include the following views:

  • QuickFlows
  • Most Popular Assets
  • Recently Viewed Assets
  • Recently Updated Assets

To met that looks like they have starting to think in terms of Information Analytics…There is now also a feature to show the accumulative rating among users.

They see a need for customisations and an SDK or similar will be released during 2009

The Inbox allows to open a quickflow which actually was really nice-looking with attached images as thumbnails below. Looked rather similar to an email message which is the right way to go I think.

QuickSearch now supports searching on any index data.

Advanced Search has a tab called General and then for Presenation, Video, Audio and Images which allows for a higher level restriction of search.
Search on properties for instances image with a certain pixels…

There is new Presentation slide view which looks way more flexible than current PowerPoint assembly. Looks actually like viewing/reviewing slides now can be done completely without opening the application.

The view below the preview of the slides has tabs for Metadata, Versions, Rendtions, Comments, Permission Relationships

Slides can be rated and metadata can be editied just by clicking in the fields.

Video view supports thumbnails but also preview of the video utilzing FlipFactory. Looked like the previewer was using Flash.

FileSharing Services, My Documentum and Documentum for Outlook will be merged into a new MyDocumentum product and then moved into the Knowledge Worker group. Documentum Connector for InDesign & Quark Xpress are also part of My Documentum but from a Digital Asset Management side of  the house.

Many companies have 3D-data which comes from different CA-systems. Therefore they have started to develop CAD Integration with in Documentum with support of Right Hemisphere Integration (press release) which supports viewing data from 80 CAD/PLM-systems.

The solutions allows customers to request and repurpose derivatives
Flat Iron Solutions have a demonstration in the exhibition area at EMC World 2009.

Content Transformation Services

There are mainly bug fixes and some Improvements on the performance for the OEM products they are using mainly on the image side of the house.

CTS now includes support for for Adobe CS3 & CS4
There is an SDK for CTS which can be used to handle custom encoders….from my point of view the obvious question is whether or not i make sense to develop support for GIS-formats?

The next release of MWS will probably be available in September 2009.

There is available technology in the the platform to support annotations on video files but not yet exposed.

Aility to show forms in a Flex environment is something they are working on and it seems fairly important especially for us who use both TaskSpace and DAM with Forms.

VISION
The main areas which they focus on are:

Web Experience Management
Customer Comms Management (build websites based on preferences)
Customer Intelligence Management
Marketing Process Management
Brand Management include:
– Presentation
– Video
– Image
– Collateral
– 3D Image
– Agency Collaboration

MidYear
– New version of Presentation Assembly

End of Year
– MWS Pro
– Integrated Collaboration and Publsihing
– Campaign Management
– Marketiing and Web Metrics Tracking
– KPI
– Rapid and Setup of Brand

D7 – 2010
– MWS Field Editin
– SalesForce integration
– Support of Personalised Customer

MWS Pro
– Different Libraries as Tabs

Q1 2010 MWS & DAM Sp3