Alexandra

Presented during EMC World 2008 by: John McCormick, GM Knowledge Worker Business Unit

Today’s Problem: An information Explosion
The nature of content management has changed, IM, email, videos etc
Spend so much time finding things…

Who is the Knowledge Worker?
- Work in different or remote locations
- Create and work with a variety of different content
- Engage in dynamic work processes that change frequently
- Work in teams to get their job done
- Need access to managed content in their everyday application

A wide variety of interface for people to work from, spaces, wikis, powerpoint, outlook etc

KW Challenges
- Proliferation of information silos
- Work in many dispersed teams
- Finding the right information
- Seeing the relationships between types of information
- Organizing and sharing information
- Ensuring information is always accurate
- Adhering to IT-requirements for compliance and governance

IT Challenges
- Volume both in volume but also types of information
- Users are always connected – how to you do maintenance and upgrades
- Enpowerment – expect on-the-fly customization capabilities
- Control – Corporate regulatory concerns

Traditional KW Solutions
- Create silos of information
- Same info stored in multiple places
- Multiple search engines & queries
- Users re-invent wheel out of frustration
- Create solutions
- Complex interfaces are more than what users require
- No immediate access from remote locations
- Rely on yesterday’s technology (email, shared drives)

Four pillars of KW
- The Platform for Web 2.0
- Web 2.0 client
- Intelligence from information
- Access anywhere

The Platform for Web 2.0

Wikis, blogs, RSS managed as objects
Everything exposed as web services
Can be leveraged in any UI (purpose-built, partner, portal etc.)

Enterprise Scale
Built on a repository that can scale to billions
Wide array of platform services
Can interoperate with other CMA soltions like TCM
Any object can be retained, made a record, archived, published

Services-enables
Available to .Net and open environment
From a very chatty API to a less chatt SOA-based interface
Support a wide array of dispersed networks through BOCS
Extensible services for added functionality

Vision for Enterprise CM with Web 2.0
- Author & Publish (Blogger, Youtube, Wikipedia, Flickr) – Ratings on Content, IRM Security. Team Wikis, Collaboration
- Organize & Manage (Digg, del.icio.us) – Guided navigation, Tagging of items, Classification, Personalized Views
- Network & Access (LinkedIn, Facebook, Myspace, iPhones) – Enterprise Ready, Secured off-network, Mobile access, scalable infrastructure, Retention & governance

Pre-configured:
- Object models
- Taxonomies
- Business Processes
– User Experiences
- Retention Policies

BOCS Make sense for the KW Platform – ease the user experiences
BPM
Retention Policy Services
De-duplication
Archive

Web 2.0 Client

Personalized
- Simple to configure
- Include information to you
- Easy to use interface

Team thru Enterprise (Scale)
- Customizable team workspaces and templates improve efficiency
- User Management of Communities
- Ability to locate experts within an organization

Extendable
- Ability to mashup external information sources
- Components can be extended & created by partners and customers

Magellan Essentials
- No cost client
- Team workspaces
- Access control
- Library Services
- Guided navigation
- Content Templates
- Lifecycles

Full client
- Low cost client
- Wikis, Blogs & RSS
- Extranet Support
- Personal Spaces (Team Members)
- Tagging (Tag clouds)
- Federated Search
- Visualization
- Workflow

Multiple Patterns of Collaboration Supported

- Org/LOB/Deparmental
- Team & Project Oriented
- Individual (Ideation)

Information Intelligence

-Expansive Search
Both through EMC or own UI for ECIS
- Analyze & Classify (spot key concepts, detect relationships accross information assets
-Visualize (timeframe etc)

Smart Searching
- Indexing (real-time search results)
- Security (even for outside sources)
- Scalability

Tagging
- User created
- Folksonomies
- Change over time
Rule.based classification
- Metadata qualifiers
- Confidence weights
Semantics.-based classification
- Better linguistics support
- Derives the “gist” of the document
- Monitors designated information sources and provides updates
- Extracts key insights from text based on linguistics and indexing technologies

Visualization (Recommended, Indexed, Personalized, Aggregated, Guided)
- Expertise Location
- Mash-ups (google maps)
- Personalized Navigations
- Tag clouds

Work Wherever
- Offline support (synched to My Documents folder)
Use familiar tools
- MS Office, Adobe Creative Suite and beyond

Bring ECM to the desktop
- get control of email and files on the desktop
- Enforce corporate policies

Used iPod-iTunes metaphors for how the mobile client worked